The Institute of Concierge and Lifestyle Managers (iCALM) was founded in May 2011, by Adele Blair, Kay Marco and Shelly Shaw (Retired).
They identified that there was overwhelming desire from the Concierge and Lifestyle Management industry in Australia and New Zealand for a locally based body to provide relevant industry information, education and networking opportunities.
It is the focus of iCALM to provide consistent, meaningful and accessible information provided by industry experts. iCALM is run by people who are in the industry and understand the complexities of not only starting a business, but starting and creating as successful business in a niche industry such as ours.
iCALM is the only industry body, based locally, supporting the Australia and New Zealand Concierge and Lifestyle Management industry.
All iCALM Members are bound by our Code of Ethics. Our Code of Ethics is a set of industry principles and standards ensuring the professional conduct of our Members with Clients, fellow members and the community.
iCALM offers members networking opportunities, continuing education, resources, networking and industry recognition.
Adele Blair
Adele spent 20 years working in the corporate world in London, Sydney and Brisbane as a Personal Assistant, a Recruitment Consultant and most recently as a National Administration Manager of an International Recruitment Agency. Adele is an Certified Concierge Specialist and an Expert Professional Organiser (AAPO), these are the highest accreditations in the industry.
Adele started Blair Lifestyle Management in July 2006 and in 2009 Adele took her love of organising one step further and opened an online store (Green Apple Organising) offering the very best in organising product and information - the first of it’s kind in Australia. In 2010, Blair Lifestyle Management was appointed manager of the onsite Concierge at Pier Waterfront (Newstead) by Mirvac Queensland.
Adele was a Finalist in the 2010 Telstra Business Womens Awards, Business Owner category.
Kay Marco
After more than 20 years in event management, hospitality, and corporate executive support – in which time she’s organised everything from million dollar exhibitions to house moves, from office clean-ups to picking up the dry cleaning, Kay took her organising and planning skills to another level and started Hectic Helpers in 2007.
Kay now works exclusively helping smart, energetic women manage their hectic professional and family life so that they can focus on what really matters. Her client base is local, interstate and overseas with clients in Turkey, Iraq and Saudi Arabia.
Kay is an active member of her local Chamber of Commerce and is also a Justice of the Peace (Qualified).
